MasterClasses

Who it is for

Business owners, directors, sales teams, managers and middle managers who want to learn the ActionCOACH method in a group and apply it straight away in their business.

What it includes

• 12 one-hour sessions with a coach
• A video lesson by Brad Sugars, of about 30 minutes, before each session
• Work applied to your business between sessions
• KPIs reported from the second session onwards
• A year-long group format for owners of micro and small businesses

Format

In a group, with a coach. Each session lasts one hour and is preceded by a video lesson of about 30 minutes. The Business MasterClass also runs as a year-long format: one session a month for a year, in groups of 8 to 10 business owners, in person or online.

Business MasterClass

For owners who work in the business and want to start working on it.

• The growth stages of a business
• Vision and time management
• Conversion, customer value, retention and margins
• Target market and lead generation
• Systems, team, management and leadership
• Finance and goals

Sales MasterClass

For owners who sell, directors and sales teams. It ends with a written sales process and weekly KPIs.

• Mindset and customer profiles
• Communication, prospecting and qualification
• Sales technique, negotiation and objections
• Value proposition and scripts
• CRM, KPIs and customer service
• Closing the sale

Marketing MasterClass

It ends with a 12-month marketing plan, a campaign calendar and monthly metrics.

• Ideal customer, SWOT and brand
• Margins and the sales funnel
• Customer retention
• Social media, website and SEO
• Direct marketing
• Referrals and partnerships

Leadership MasterClass

For current and future leaders.

• Foundations and vision
• Culture and strategic execution with OKRs
• Leading change and communication
• Emotional intelligence
• Personal leadership brand
• Innovation and mentoring

Management MasterClass

For managers and middle managers.

• Management versus leadership
• Daily and weekly lists
• The weekly meeting and one-to-ones
• Goals, measures and 90-day planning
• Appraising and developing people
• Systems, recruitment and training

Group Business MasterClass

The year-long format: one session a month for a year, in small groups of 8 to 10 owners of micro and small businesses, in person or online.

• Action commitments in every session
• Peer accountability
• The method's tools applied month by month

Results

• ActionCOACH tools applied to your business, not just learned
• A working rhythm with KPIs reviewed in every session
• Concrete plans, such as a written sales process, a marketing plan or a management routine
• Exchange with other owners and managers facing the same challenges

FAQ

How does each MasterClass session work?

Before each session you watch a video lesson by Brad Sugars of about 30 minutes. In the one-hour group session with the coach you apply the topic to your business and leave with work to do before the next session.

Which MasterClass should I choose?

It depends on your role and on the company's biggest bottleneck: Business for the owner, Sales for those who sell, Marketing to generate demand, Leadership for those who lead and Management for managers and middle managers. We help you choose in the free analysis.

What is the Group Business MasterClass?

It is the year-long format: one session a month for a year, in groups of 8 to 10 owners of micro and small businesses, in person or online, with action commitments and peer accountability.

Why are KPIs reported?

Because the aim is to apply, not just to learn. From the second session onwards each participant reports their KPIs, which shows progress and keeps the commitment alive.